EXPERIENCE
Principal Copywriter/Creative Strategist 04/25 – Present
• Multi-award-winning Lead Copywriter and Conceptual Strategist with a proven track record of crafting powerful and persuasive 360° campaigns that generate high-quality leads and measurable growth.
• Dynamic communicator with exceptional verbal and written skills, delivering a versatile voice across all formats, channels, and demographics.
• Expert in leveraging data-driven insights and performance-driven triggers to influence behavior and maximize engagement.
Hawthorne Advertising
Creative Director, Copy 09/12 – 03/25
Los Angeles, CA
• Creative Director and Chief Copywriter for agency’s major accounts including Equifax, Dyson, 3M, Spectrum, AAA Life, Children’s Hospital Los Angeles, Credit One Bank.
• Award-winning (30X) lead copywriter and content writer across broadcast, CTV, radio, print, direct, OOH, digital, and social media.
• Raised the standard of creative excellence by delivering breakthrough campaigns that consistently delivered high-impact, quantifiable results including a threefold increase in applications for Credit One Bank, a 35% rise in sales for Dyson, and doubling the number of leads year over year for LeafFilter.
The Woo Agency
Lead Copywriter 11/10 – 09/12
Los Angeles, CA
• Lead Copywriter for agency’s major clients including Lenovo, Samsung, Grand Marnier, LA Fitness.
• Played a pivotal role in expanding key accounts and driving new business by conceptualizing, writing and developing innovative and integrated campaigns with a sharp focus on digital, social and experiential platforms.
Rapp Los Angeles
ACD/Senior Copywriter 09/06 – 09/10
Los Angeles, CA
• Associate Creative Director and Lead Copywriter for agency’s key accounts, including Bank of America, Charles Schwab, AAA, DirecTV.
• Conceived and executed groundbreaking creative solutions and compelling copy that deeply resonated with target audiences, igniting engagement, nurturing customer loyalty and driving measurable, high-impact results.
Education
Boston University, Boston, MA
Master Of Science Degree, Mass Communication, Advertising
Clark University, Worcester, MA
Bachelor Of Arts Degree, Psychology, Cum Laude
Published Children’s Author
Boris Ate A Thesaurus
Co-Chairman, Read Across America
Brand Experience
3M, AAA Life Insurance, American Addiction Centers, Automobile Club of Southern California, Bank of America, Black+Decker, Bluepeak Internet, Broan Nutone, Charles Schwab, Children’s Hospital Los Angeles, Cosori, Credit One Bank, DentalPlans.com, Disney-Pixar, Dexcom, Don Francisco’s Coffee, DIRECTV, Dyson, E! Entertainment, Equifax, Gerber Life, Hamilton Beach, HughesNet, It’s Just Lunch, Los Angeles Police Department, La Roche-Posay, LeafFilter, Lenovo, Mattel, Netspend, Penn Foster, ResMed, ROI 360+, Samsung, Spectrum, Style Network, ThermoSpas, Transamerica, US Waterproofing, Western Digital, Window Nation, WMUR-TV, WTVT-TV… to be continued
Industry Awards
ADDY Award, Hermes Creative Awards, Telly Awards, Communicator Awards, Davey Awards, New York Festival Advertising Awards, w3 Awards, dotCOMM Awards, AVA Awards, Astrid Awards, Vega Awards, Promax Award, Marcom Gold Awards
Download: resume